Download PDF by Cynthia Meyers: A Word from Our Sponsor: Admen, Advertising, and the Golden

By Cynthia Meyers

through the “golden age” of radio, from approximately the past due Nineteen Twenties till the past due Nineteen Forties, ads companies have been arguably crucial assets of radio leisure. so much nationally broadcast courses on community radio have been created, produced, written, and/or controlled through ads companies: for instance, J. Walter Thompson produced “Kraft track corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell residence espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from well known reminiscence and gets little cognizance from media students and historians. by means of repositioning the advertisements as a imperative agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives concerning the position of advertisements in tradition, the mixing of media industries, and the position of commercialism in broadcasting history.

Based principally on archival fabrics, A notice from Our Sponsor mines employer files from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; organisation files of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and service provider executives within the NBC files on the Wisconsin old Society.

Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American type of advertisement tradition. In recounting the background of this manner, Meyers enriches and corrects our realizing not just of broadcasting background but additionally of ads historical past, company background, and American cultural background from the Nineteen Twenties to the 1940s.

Show description

Read Online or Download A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio PDF

Best media studies books

Read e-book online Communication and Interaction on Instagram. A Psychological PDF

Essay from the 12 months 2012 within the topic Communications - Mass Media, grade: 1. 33, Jacobs collage Bremen gGmbH, language: English, summary: "We're communicators by way of nature, and such things as Instagram supply us a brand new language to talk with" say Daryl Peveto and Matt Slaby from Luceo photo organisation in a contemporary interview in regards to the shifts within the paradigms of photographic and on-line communique (Laurent, 2012).

Mike Leigh - ein Meister des Social Realism? (German by Johanna Flöter PDF

Der 1943 in Salford bei Manchester geborene Theater- und Filmregisseur Mike Leigh gehört mit Filmen wie "Naked" (1993), "All or not anything" (2002), "Happy-Go-Lucky" (2008) oder "Another yr" (2010) zu den wichtigsten Vertretern des "New British Cinema". Seine Werke präsentieren überwiegend das gewöhnliche Leben sehr durchschnittlicher Menschen.

Download PDF by Markus Thiel,Rebecca Friedman: European Identity and Culture: Narratives of Transnational

Because the european maintains its integration approach, the strategies of tradition and transnational eu belonging stay ambivalent, even if within the realm of socio-historical illustration or mass politics. enticing with contemporary scholarly debates surrounding the formation of collective transnational identities, this assortment attracts at the most modern empirical case stories to discover the that means and composition of eu id, the mechanisms that create and form it and the query of whom it contains.

Strategic Management in the Media: Theory to Practice - download pdf or read online

'Küng’s publication stands proud for its specialise in suggestions, drivers, and dynamics. Its scope and studying are amazing and stunning. This up to date version could be a resource of perception for college kids and a device for veterans who search the viewpoint of academia. '– Eli Noam, Columbia enterprise School'A landmark contribution to scholarship, Küng’s first-class publication offers an empirically wealthy and analytically sharp-sighted advisor to modern organizational recommendations in a posh and dynamic media setting.

Additional info for A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Sample text

Download PDF sample

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers

by Thomas

Rated 4.99 of 5 – based on 38 votes