Download PDF by Cynthia Meyers: A Word from Our Sponsor: Admen, Advertising, and the Golden

By Cynthia Meyers

through the “golden age” of radio, from approximately the past due Nineteen Twenties till the past due Nineteen Forties, ads companies have been arguably crucial assets of radio leisure. so much nationally broadcast courses on community radio have been created, produced, written, and/or controlled through ads companies: for instance, J. Walter Thompson produced “Kraft track corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell residence espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from well known reminiscence and gets little cognizance from media students and historians. by means of repositioning the advertisements as a imperative agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives concerning the position of advertisements in tradition, the mixing of media industries, and the position of commercialism in broadcasting history.

Based principally on archival fabrics, A notice from Our Sponsor mines employer files from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; organisation files of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and service provider executives within the NBC files on the Wisconsin old Society.

Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American type of advertisement tradition. In recounting the background of this manner, Meyers enriches and corrects our realizing not just of broadcasting background but additionally of ads historical past, company background, and American cultural background from the Nineteen Twenties to the 1940s.

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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers


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