By Cynthia Meyers
Based principally on archival fabrics, A notice from Our Sponsor mines employer files from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; organisation files of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and service provider executives within the NBC files on the Wisconsin old Society.
Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to supply a uniquely American type of advertisement tradition. In recounting the background of this manner, Meyers enriches and corrects our realizing not just of broadcasting background but additionally of ads historical past, company background, and American cultural background from the Nineteen Twenties to the 1940s.
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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers